The phrase “Just Do It” is a trademark of the Nike shoe company, coined in 1988. Hugely successful, the “Just Do It” ad campaign allowed Nike to increase its market share from 18 to 43% in just 10 years. Nike’s objective was to target every person regardless of age, gender or physical fitness level – customers associating their purchases with the prospect of achieving greatness. Students of the “Just Do It” campaign have observed that the campaign was so successful because it was both “universal (it) and intensely personal (just do).” Like most truth-claims, Nike’s campaign has some truth to
Sing to the LORD with thanksgiving; make melody to our God on the lyre! (Psalm 147:7). In this season of Thanksgiving, it is helpful to consider what “thanksgiving” specifically is, in biblical terms. And in this verse we see at least three crucial elements to godly gratitude. First, thanksgiving above all involves communication with God.
Enter his gates with thanksgiving (Psalm 100:4). What does the psalmist mean when he tells us to enter the gates of God with thanksgiving? If I might put it so simply and colloquially, it means “Don’t even think about coming into God’s presence without praise on your lips.” God’s goodness is infinite, and God’s blessings are abundant, and so thanksgiving is the only appropriate response.
One of Charles Wesley’s most well-known and loved hymns is O For a Thousand Tongues to Sing. The opening stanzas are striking, memorable, and packed with theological realities. O for a thousand tongues to sing my great Redeemer’s praise, the glories of my God and King, the triumphs of his grace!
Worshiping God is both our duty and our privilege, no matter who we are. Jesus responded to Satan’s temptation with the biblical command, “You shall worship the Lord your God and him only shall you serve” (Matthew 4:10). If Jesus would quote this command even to Satan, surely there is no one exempt from the force of its demands. This is because, as Psalm 95:6 reminds us, the call to worship our Lord God arises from the reality that he is “our maker.” Every creature owes the one Creator their worship.