The phrase “Just Do It” is a trademark of the Nike shoe company, coined in 1988. Hugely successful, the “Just Do It” ad campaign allowed Nike to increase its market share from 18 to 43% in just 10 years. Nike’s objective was to target every person regardless of age, gender or physical fitness level – customers associating their purchases with the prospect of achieving greatness. Students of the “Just Do It” campaign have observed that the campaign was so successful because it was both “universal (it) and intensely personal (just do).” Like most truth-claims, Nike’s campaign has some truth to
Behold, a woman of the city, who was a sinner, when she learned that he was reclining at table in the Pharisee’s house, brought an alabaster flask of ointment… (Luke 7:37 ). Luke begins this little story with the striking phrase, “Behold, a woman…” There is a call to “Behold! Take notice of this!” followed by a remarkably vague description of, “a woman.” I’m not even going to tell you her name.
And going into the house, they saw the child with Mary his mother, and they fell down and worshiped him. Then, opening their treasures, they offered him gifts, gold and frankincense and myrrh (Matthew 2:11) There is a library full of lessons in this single verse of Scripture.
Sing to the LORD with thanksgiving; make melody to our God on the lyre! (Psalm 147:7). In this season of Thanksgiving, it is helpful to consider what “thanksgiving” specifically is, in biblical terms. And in this verse we see at least three crucial elements to godly gratitude. First, thanksgiving above all involves communication with God.
Enter his gates with thanksgiving (Psalm 100:4). What does the psalmist mean when he tells us to enter the gates of God with thanksgiving? If I might put it so simply and colloquially, it means “Don’t even think about coming into God’s presence without praise on your lips.” God’s goodness is infinite, and God’s blessings are abundant, and so thanksgiving is the only appropriate response.
Worshiping God is both our duty and our privilege, no matter who we are. Jesus responded to Satan’s temptation with the biblical command, “You shall worship the Lord your God and him only shall you serve” (Matthew 4:10). If Jesus would quote this command even to Satan, surely there is no one exempt from the force of its demands. This is because, as Psalm 95:6 reminds us, the call to worship our Lord God arises from the reality that he is “our maker.” Every creature owes the one Creator their worship.
I will praise the name of God with a song; I will magnify him with thanksgiving (Psalm 69:30). At first glance, the psalmist’s declaration may seem strange. How does one “magnify” the omniscient, omnipresent, almighty God who holds the universe in his hand? In other words, how can anyone make an everywhere-present God bigger?