The phrase “Just Do It” is a trademark of the Nike shoe company, coined in 1988. Hugely successful, the “Just Do It” ad campaign allowed Nike to increase its market share from 18 to 43% in just 10 years. Nike’s objective was to target every person regardless of age, gender or physical fitness level – customers associating their purchases with the prospect of achieving greatness. Students of the “Just Do It” campaign have observed that the campaign was so successful because it was both “universal (it) and intensely personal (just do).” Like most truth-claims, Nike’s campaign has some truth to
The appointed time has grown very short … For the present form of this world is passing away (1 Corinthians 7:29,31). God himself has set the bounds of this universe, and it will not last forever. Therefore, every day that passes is God drawing the earth closer to its eventual and inevitable conclusion. And not only is this world finite, but our individual time on it is more limited still. As James reminds us, our life is like “mist,” here and then quickly gone.
Now concerning the collection for the saints … on the first day of every week, each of you is to put something aside and store it up, as he may prosper, so that there will be no collecting when I come (1 Corinthians 16:1-2). Paul here instructs the Corinthian church to lay aside funds before he comes to visit them. Why lay aside funds? “So that there will be no collecting when I come.”
Behold! I tell you a mystery. We shall not all sleep, but we shall all be changed, in a moment, in the twinkling of an eye, at the last trumpet. For the trumpet will sound, and the dead will be raised imperishable, and we shall be changed (1 Corinthians 15:51-52). Christian, this promise applies to you. If you are a believer in Jesus Christ, then one day you will be eternally and beautifully transformed.
Pursue love, and earnestly desire the spiritual gifts… (1 Corinthians 14:1). Christians should desire giftedness. Although any spiritual gift is useless unless it is practiced in love (1 Corinthians 13:1-2), Paul exhorts the saints to desire the spiritual gifts. When was the last time you prayed for spiritual gifts? Spiritual gifts can only come from the Spirit, and so prayer is the best way to pursue them.
I want you to understand that the head of every man is Christ, the head of a wife is her husband, and the head of Christ is God (1 Corinthians 11:3). As Paul opens a discussion on what is now a controversial topic — that of the wife’s submission to her husband — he grounds the whole discussion of submission in the unchanging, transcultural implications of Christian truth. Paul points us to the fact that submission is part of the very fabric of existence. Every man has his own authority to whom he must submit. “The head of every man
Now I would remind you, brothers, of the gospel I preached to you, which you received, in which you stand, and by which you are being saved, if you hold fast to the word I preached to you—unless you believed in vain (1 Corinthians 15:1-2). Paul’s expression of the Christian gospel in 1 Corinthians 15 is well known as one of the chief apologetic passages in the New Testament.
“All things are lawful for me,” but I will not be dominated by anything (1 Corinthians 6:12). It seems as Paul writes his first letter to the church at Corinth, that the Corinthians were taking Paul’s own words — his principle of freedom in Christ specifically — and twisting it to their own sinful purposes. The problem was that some were quoting Paul regarding the freedom we have in Christ, but ignoring the balancing truth of what grace sets us free to do:
For I delivered to you as of first importance what I also received: that Christ died for our sins in accordance with the Scriptures, that he was buried, that he was raised on the third day in accordance with the Scriptures (1 Corinthians 15:3-4). Although there is of course more to the fullness of Christian teaching than the brief creed the apostle Paul shares here, this what comes “of first importance”; this is the heart of the Christian gospel, the essential truths that separate Christians from non-Christians.
I delivered to you as of first importance what I also received: that Christ died for our sins in accordance with the Scriptures, that he was buried, that he was raised on the third day in accordance with the Scriptures (1 Corinthians 15:3-4). Notice that Paul couches the amazing Christian claim that “Christ died for our sins” in both Scriptural and historical language: “in accordance with the scriptures.”
My beloved, flee from idolatry (1 Corinthians 10:14). Idols have a way of disappointing those who trust them. Because only God is God, everyone and anything that we put before God will fail us. Nothing and no one is as strong and faithful and good as God.
I give thanks to my God always for you because of the grace of God that was given you in Christ Jesus (1 Corinthians 1:4). There is a theological point to make from this verse, because Paul is thanking God for his grace to believers. As he does continually in his letters, Paul is reminding the saints at Corinth that their faith, and their faithfulness, is by God’s grace and through Jesus Christ. Yet there is also a personal point not to be missed in this passage:
The testimony about Christ was confirmed among you—so that you are not lacking in any gift, as you wait for the revealing of our Lord Jesus Christ (1 Corinthians 1:6-7). In verse 4 of this same chapter, Paul speaks of “the grace of God” and that it is a gift “by Jesus Christ.” As Paul continues to describe this grace, and its effect in our lives, he makes the striking claim that God’s grace by Christ means that we need no other gift if we have this gift. You are not lacking in any gift — in other words, you
For now we see in a mirror dimly, but then face to face. Now I know in part; then I shall know fully, even as I have been fully known. So now faith, hope, and love abide, these three; but the greatest of these is love (1 Corinthians 13:8-13). True love is permanent. Love is eternal at its core. Because it is from God and primarily directed to God, it will never fail, never implode, never become obsolete.